
Midsummer Party
Mid-Year Party
July 16, 2024
OVERVIEW
The Midsummer Party was created to celebrate the heart of the organization, its people. Inspired by the vibrant energy of summer and the excitement of music festival, the event served as a tribute to the team’s achievements and a gesture of appreciation.
4.0 Management delivered this vision by transforming Okada Manila’s Grand Ballroom, Cove Manila, and the Night Club into well‑coordinated venues under one cohesive theme. Each venue was carefully planned to deliver unique experiences while coming together as one unforgettable celebration.
Project Blueprint
The client requested a midyear celebration that would feel seamless across multiple venues. The goal was to merge the vibrant energy of a summer music festival with the spirit of recognition and gratitude, creating an event that everyone would remember.
The scope included:
Concept Development and Event Direction - A summer music festival-inspired concept designed to celebrate the company’s growth, highlight achievements, and honor the people behind the company’s success.
End-to-End Event Management - Detailed planning, styling, coordination and on-site execution that transformed three distinct venues into one cohesive and immersive experience.
Pre-Event Preparations - Development of digital posters, e‑invites, teaser videos and wardrobe references to build excitement and guide the theme.
Strategic Program Flow - Well-planned segments designed for cocktail hour, the formal gala, and the after‑party treatments.
Smart Registration System - A fully digital process that tracked attendance in real time and connected smoothly to the event’s raffle for an awesome and hassle-free experience.
Artists and Performers - A curated roster of artists, DJs, and dancers selected to amplify the energy and entertainment value of the celebration.
Professional Hosts - A dynamic lineup of seasoned hosts who set the tone and kept the momentum flowing throughout each phase of the evening.
AWESOME IDEAS
Event Title: The Midsummer Party
Venue: Okada, Manila
Cocktail - The Cove Manila
Gala - Grand Ballroom
After Party - Nightclub at The Cove Manila
Key Event Highlights:
Creative Collaterals: Digital posters, e‑invites, teaser videos, and themed print materials that set the tone and built excitement.
Cocktail Treatment:
Cocktail tables, bar styling, and mood lighting
Performance by G22 to kick off the evening.
Interactive installations including a Magazine Booth, Faceswap AI Booth, Cartoon Booth, and Cash Capsule.
Hosted by Show Suzuki, Harmony Adiao, and John Santos.
Gala Treatment:Formal table styling with Florence Gold and Opera Antique Gold charger plates.
A program that highlighted company milestones and success stories.
Segment highlights: Dinner, Awards, Company Milestones, and Grand Raffle
Opening dance number by Chie Filomeno and D’Grind.
Performances by Six Part Invention, Gigi Vibes, Iñigo Pascual, and Namewee.
Hosted by Robi Domingo, Nicole Cordovez, and Dennis Nieh.
After-Party Treatment:
Venue transformation into a club-style celebration
Unlimited drinks, lucky draw, and a bill shower
DJ and MC line-up:
Set 1: DJ Yuna and MC Marcus
Set 2: DJ Carla Cray and MC VINCII
Set 3: DJ Marc Marasigan and MC Alice
Dancers: D’Grind, Speed Dance Company, and K Dolls
RESULTS
1,000 PAX
TOTAL INVITED GUESTS
1,000 PAX
ACTUAL ATTENDEES
100%
RETENTION RATE
CLIENT FEEDBACK
"Working with 4.0 Management for the past 8 years has been nothing short of amazing! Once again, you pulled off an incredible event that went beyond what we imagined. Your team’s dedication, creativity, and flawless execution make every project feel effortless. We truly value the partnership and trust we’ve built over the years. Can’t wait to do it all over again with you!"
— Claire











