Should Your Brand Start a Podcast? Here’s What You Need to Know
- Maria Amor Enrika De La Cruz
- Aug 1, 2025
- 4 min read
If you are reading this, you are probably curious about podcasts and looking for fresh ways to grow your brand. This leaves you with one essential question:
“Is podcasting worth it for my brand?”
In a world where curated and bite-sized content dominates, long-form podcast episodes might just be your brand’s next winning strategy. Wonder how this works?
Let’s delve into podcasting, and how it can connect you more deeply with your audience.
Why Podcasting Matters Now
Podcast listenership is on the rise in the Philippines with over 17 million internet-connected Filipinos aged 16 to 64 tuning in weekly. This insight comes from the “Beyond the Headphones: The Portrait of a Podcast Listener” study conducted by The Pod Network, Anima Podcasts, PumaPodcast, and socio-cultural research firm The Fourth Wall.
What’s even more compelling? Most podcast listeners in the country are millennials (aged 25 to 34), living in urban areas like Greater Manila. This means your target audience might already be there, ready to listen while commuting, working, or winding down after a long day.
In a landscape dominated by social media noise, podcasts offer your brand a unique opportunity to build trust and intimacy through storytelling and valuable conversations—something that Filipinos value in the creators and brands they support.
How A Podcast Can Level Up Your Brand
A podcast is not just another content channel. It is a unique space where your brand can speak directly and authentically to your audience. Unlike fast-scroll platforms, podcasts invite listeners to slow down, tune in, and build a deeper connection with your message. Here is how launching a podcast can elevate your brand:
Builds thought leadership and brand trust
Podcasting allows you to share insights, stories, and expertise in your niche, positioning your brand as a trusted voice in the industry.
Creates a consistent content engine
Podcast episodes can be repurposed or broken down into pieces of content that can be used in social media posts, blogs, and newsletters, giving your brand a steady stream of content without always starting from scratch.
Enhances community connection
Podcasts offer a personal and human approach to content, fostering trust and deeper relationships with your audience as they hear your voice regularly or see you in video podcasts.
Generates leads without hard selling
By providing consistent value and conversations that resonate, your podcast can attract listeners who become loyal customers without aggressive sales tactics.
How To Start a Podcast
Now that you have learned the importance of a podcast to your brand, you may now be wondering how one moves from coming up with a podcast idea to actually producing one. Here are 6 basic steps to help you get started in podcasting:
Choose a clear niche.
Select a theme that aligns with your brand and will genuinely interest you and your target audience. Knowing your audience will help define your goals and tailor your content and marketing efforts.
Plan your show’s concept.
Develop your podcast branding, including your logo, cover art, and a clear, memorable podcast name that reflects your brand voice. Decide on your episode structure and format—will you do interviews, solo episodes, or a mix of both?
Acquire the necessary equipment and software.
A good microphone, headphones, and quiet recording space are crucial for high-quality audio that sounds professional. Use beginner-friendly recording and editing software.
Record and edit your first episodes.
Before launching, record 3–5 episodes to ensure consistency and to give listeners enough content to explore. Edit your audio for clarity, remove background noise, and add music or intro/outro segments to improve your show’s feel.
Launch and promote your podcast.
Upload your podcast to hosting platforms like Spotify, Apple Podcasts, and Google Podcasts. Create audiograms, social media teasers, and snippets to promote each episode across your channels.
Stay consistent and engage your listeners.
Release episodes on a consistent schedule—weekly, bi-monthly, or monthly—and encourage your listeners to leave ratings and reviews. Respond to listener feedback and questions to build a community around your podcast.
Thinking about launching your brand’s own podcast? Strategize it with 4.0 Management!
We believe in the power of authentic conversations through podcasts. That is why we launched our very own podcast series on Spotify: The Awesome Podcast (T.A.P.), where we share insights on marketing and creative production, alongside the funny moments and behind-the-scenes stories that shape our team culture. It is our way of nurturing genuine connections with our audience, and we can help you do the same for your brand.
While the steps above can help you start a podcast, making it effective requires a clear strategy and the right team behind you. 4.0 Management is your trusted agency to help you do that. We specialize in event, marketing, and production, including end-to-end podcast and live streaming, from concept to execution. So whether you are promoting a new product, planning an event, or launching a podcast, we’ve got you covered!
To distribute and amplify your podcast more in the digital arena, our esteemed digital arm, Mogul Media, is your go-to. We help brands like yours command, captivate, and dominate your market, ensuring you are using the right platforms and strategies to reach your audience. From social media marketing to podcast production, 4.0 Management and Mogul Media will help you grow your brand the right way.
Ready to start your brand’s podcast? We’ve got you covered! Contact us today.
4.0 Management is a leading creative agency in the Philippines, renowned for delivering innovative marketing solutions in event management, talent management, production, and advertising. Alongside its digital arm, Mogul Media, a cutting-edge digital agency designed to help brands and partners command attention, captivate audiences, and dominate markets through comprehensive, 360-degree digital marketing solutions, we have built a proven track record of delivering exceptional results across all platforms, with a focus on creativity, holistic approaches, and forward-thinking strategies.
