
Zumba sa Dalan at the 25th Kisi-Kisi Festival and llog Town Fiesta 2026
Zumba sa Dalan at the 25th Kisi-Kisi Festival and llog Town Fiesta 2026
March 24, 2026 | Ilog, Negros Occidental
OVERVIEW
As part of the 25th Kisi-Kisi Festival and Ilog Town Fiesta 2026, Zumba sa Dalan transformed the streets of Ilog, Negros Occidental into a vibrant community fitness celebration. The event brought together residents and festival-goers through movement, entertainment, and shared participation in one high-energy wellness experience. 4.0 Management was engaged to elevate the event by providing artist representation and ensuring the activity delivered both strong audience engagement and a memorable festival highlight. Through its artist network, Regine Tolentino was featured as the lead Zumba personality, energizing participants and guiding the crowd through the fitness program. In addition, 4.0 Management represented Cherry Ann of the Sexbomb Girls, adding a layer of entertainment value and celebrity presence that amplified excitement among attendees. The combination of fitness, entertainment, and festival spirit helped make Zumba sa Dalan one of the most dynamic highlights of the 2026 celebration.
Project Blueprint
The objective was to create a lively, community-centered Zumba experience that would engage festival attendees, promote wellness, and enhance the entertainment value of the 25th Kisi-Kisi Festival and Ilog Town Fiesta 2026.
The scope included:
Artist Representation and Talent ManagementCoordination and management of Regine Tolentino’s appearance as the lead Zumba personality, ensuring a professional and engaging experience for both organizers and participants.
Entertainment EnhancementRepresentation of Cherry Ann of the Sexbomb Girls to add celebrity appeal and strengthen audience anticipation and participation.
Crowd Engagement FacilitationCollaboration with event organizers to maximize participant interaction, encourage active involvement, and maintain high energy throughout the activity.
Public Event Experience SupportAssistance in delivering a seamless community event experience that reflected the festive and inclusive spirit of the Ilog Town Fiesta.
Brand and Artist VisibilityStrategic representation of 4.0 Management’s artist roster while supporting the overall success and visibility of the festival activity.
AWESOME IDEAS
Regine Tolentino-Led Zumba Experience
Regine Tolentino’s leadership of the Zumba session brought professional fitness energy and celebrity excitement to the event, motivating participants to actively join the program.
Celebrity-Driven Crowd Excitement
The presence and representation of Cherry Ann of the Sexbomb Girls added entertainment value and strengthened audience interest, making the activity more memorable for festival-goers.
Street-Level Community Engagement
Zumba sa Dalan utilized the public street setting to create an accessible and inclusive activity where residents and visitors could participate together.
Fitness as Festival Entertainment
The event successfully combined wellness and entertainment, offering participants a fun and active way to celebrate the festival while promoting healthy community interaction.
High-Energy Public Participation
Through engaging choreography, upbeat music, and charismatic artist presence, the activity maintained strong audience participation and sustained enthusiasm throughout the session.
RESULTS
Foot Traffic: 600+
Outcome: Successfully energized the 25th Kisi-Kisi Festival and Ilog Town Fiesta 2026 through a celebrity-led Zumba activation, strengthened community participation, promoted wellness and movement, and created memorable artist-community engagement moments that elevated the overall fiesta experience.





